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SEO Tip of the Day – The Social Element

So, you’re a big shot on Twitter, Facebook, Yelp and FourSquare. So what!?

How does your presence on those social networks potentially help your website, assuming you have one.

If you do have a website and want to rank highly for certain keywords then by all means, utilize your social network presence to your site’s advantage.

How do you do that?

Well, that’s the million dollar question, isn’t it!? The answer is yes and in theory, doing so is simplistic in nature. You want people in your various networks to know who you are, what you do and how you do it. After all, that is the nature of a social network, isn’t it? Yes, of course.

So, tying in your personal website and letting everyone know about it on your social networks is just a way to let people know a little more about you. The benefit of doing so is that it’s good for SEO.

How do social networks benefit my website in so far as SEO is concerned?

Simple! Google, Bing! and Yahoo all look at activity from social networks and use that data in its search algorithm. Google’s own Matt Cutts late last year even stated that Google was utilizing more and more data from Facebook and Twitter and incorporating it into its search algorithm. Given, if two equal sites in all respects tried to rank for “red widgets”, the one that integrated social networking into its site and leveraged social networking would have the advantage and thus appear higher in the search engines.

Exactly how does a site leverage social networks to its benefit?

You are asking yourself by now “How can I use Facebook and Twitter to help get my site ranked higher?” and that’s a great question. The answer is somewhat simple. You “talk up” your website and integrate social networks into your site. Here’s some advice, when you create an article or add a new piece of content on your website, tweet about it. Post it on your Wall and Check-In on FourSquare and comment about it. Link back to your site wherever and whenever you can. As you know, back links are important for SEO and back links from social networks like Twitter and Facebook are fantastic!

What do I mean by “integrating social networks into my site”? If you look at this website, you’ll notice that it’s virtually impossible to leave a comment without logging in using Twitter, LinkedIn or Facebook. So, you want to implement functionality into your website so it is easy for visitors to login, check in, and “Like” content on your website. Make your website as social network-friendly as possible.

So, the checklist is:

– Add new content and tweet about it, put it on your wall and get the word out on other social networks, with links back to your website.

– Add functionality to your own website so people can interact on your site using social networks. Let your visitors interact using their Facebook or Twitter personas. Let them comment or Like or +1 or Tweet content on your site.

The writing on the wall is clear. Social networks will only increase in prominence and importance over time…especially where SEO is concerned. As a rule of thumb going forward, you want to add unique, relevent content on a regular basis and tell everyone on your social networks about that content and let those people comment on your own website using their social network accounts.

That’s it for now. Good luck and if you like this article please login using Facebook or Twitter and leave a comment, Like it or tweet it. :) Thanks.

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I design with an eye towards the aesthetic and I approach every project by asking "what's the best way to attract the most qualified visitors?" Every project I complete follows web standards and best practices for ensuring eventual top rankings for relevant keyword terms. Ask me about my las vegas seo, boca raton seo and los angeles seo services.
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Steffan Haeberle
9047 W Torino Ave
Las Vegas, NV 89148
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