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Corporate Las Vegas SEO & Marketing Director

Are Metatag Keywords Still Good for SEO?

Do You Still Use Keywords On Your Site?

It’s been a well known fact for a long long time now that Google has nearly completely eliminated the value of META keywords. While it used to be extremely important to stuff as many relevent keywords into the HEAD portion of your HTML, doing so now is a fruitless effort (according to Google).

So, should you keep using keywords?

I regularly glean keyword data from websites in order to ascertain from competing sites (either for myself or for my clients) and the first thing I look at when I view source is what keywords the competition is using in its Keywords metatag. Most all sites I research have keywords listed. I often copy and paste those keywords into Google’s Adword Tool or another program. Doing so saves me a lot of time in analyzing a competitor site’s content and link structure to find what keywords they desire to rank highly for. Don’t get me wrong, I still do analyze my competitor’s site and content for keyword strength but most of the time what I find is usually a good match to what they have put in their keyword metatag.

I typically say a silent “thanks” and carry on from there. So, if researching and determining a good list of keywords and adding that list to the keyword metatag potentially assists your competitors, why do it? Is it still worth it at all to include your keywords in the keyword metatag? Should you even bother?

Yes, it’s still worth it

You could be doing your competitor a favor by telling them exactly what you are aiming for but so what. There’s still value in using the metatag. There’s lots of sites that index other sites and usually those sites relies on elements like metatags, title and header tags to assist in properly indexing your site.

How many keywords should you have in your keyword metatag?

A good rule is 10 to 15. However, I routinely add more but I never use more than 20 or 30 max. Your keywords should be dynamic. The list should change in order and quantity from page to page (especially if you have a dynamic site). Using a static list of keywords is like using the same title across all your pages…in other words, it’s not a good idea.

So, don’t be afraid to show your keywords. Hopefully, you’ll rank well for most or even all of them.

Got a question or comment? Feel free to comment below or shoot me an email.

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I design with an eye towards the aesthetic and I approach every project by asking "what's the best way to attract the most qualified visitors?" Every project I complete follows web standards and best practices for ensuring eventual top rankings for relevant keyword terms. Ask me about my las vegas seo, boca raton seo and los angeles seo services.
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Steffan Haeberle
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