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Blekko and What the New Search Engine Means for SEO

Blekko “Slashes” Its Way Onto the Search Engine Scene

Blekko is a newly launched, but still in beta, search engine project whose aim is to eliminate spam by adding a human element to how searches are done.

“Today is the first step in a process of building a volunteer army at Blekko that will eventually slash spam from search and deliver the most relevant results.” is CEO Rich Skrenta’s claim. Adding that “it will take a layer of human oversight to separate the trusted content from the spam.” Users of the Blekko search engine can utilize the functionality of “slash” tags to both filter and direct search results to be more concise and targeted to the user.

The video above shows us examples of what it’s like to do a search using the new search engine. Searching for “global warming” and using either the slash tag of “/conservative” or “/liberal” will return listings from conservative or liberal sites, respectively. Or you could add the slash tag “/date” to get listings chronologically.

It’s a good concept. Slash tags can be used and shared by anybody. They can be made private or can be shared by everyone. Users can click on the “SEO” button besides each listing. This will bring up information on the listing that includes inbound links, crawl stats, site pages, duplicate content and more.

I’ve done a number of comparative searches between and has made great strides in the past couple of years in development. There’s millions of indexed pages in its search database. However, it’s no real competitor to Google, yet.

Blekko’s open position on how they handle websites’ search footprint means that it will be easy to fully examine any site for the factors that drive its rankings. Yahoo, Bing and Google by contrast have a closed policy.

What about SEO?

Blekko’s slash tags are meant to help stem the SEO spam problems which plague Google, Yahoo and Bing but just how successful it will be is debatable. By nature, SEO is a highly, ever evolving art that no search engine is immune to. I have a feeling most early adopters of the Blekko search engine will be SEO artists intent on dissecting it in order to exploit it. The tools offers as far as how each listing is ranked is quite useful, though ultimately Blekko fails to have but a sampling of authoritative pages that Google has and likely just a fraction of Google’s user base now and into the foreseeable future.

Some aspects of Blekko, like it’s use of slash tags might ultimately find its way into other search engines but Blekko might be poised to become just another tool webmasters and SEOs use to glean site authoritative info from, like Yahoo Site Explorer or Alexa.

Give a shot and test it out for yourself. Feel free to offer comments or questions below or email Steffan.

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Steffan Haeberle
9493 Alma Ridge Ave
Las Vegas, NV 89178
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Steffan Haeberle, Las Vegas SEO Expert
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