Today’s tip comes compliments of a client who asked if she should go ahead and register her domain and put up a “Coming Soon” page or wait until all the necessary work was completed before launching her site.

While every client’s needs are different and there can be extenuating circumstances, it is generally the best idea from a marketing and SEO perspective to register your domain as soon as you have chosen the name. You should also typically put a page or two or three up (if possible) with some minimal information about your company, product or service.

Registering a domain now, submitting that domain to search engines and some key sites/directories will assist in getting that domain established in search engines and will help pave the way to getting high rankings for your keywords in search engines.

Typically, a site is “sandboxed” in Google when it is new. This, in part, assists with keeping spammy sites out of search index and helps to ensure only websites with value are returned in Google whenever you do a search. Registering a domain now paves the way out of that sandbox, like laying a cement road that takes time to dry. Doing so as soon as you can will only help you.

You can even go one step further and register your domain, place some simple content on it and then add a blog feature. You can create buzz about your site by documenting the process of turning your website live. Using social media to tell the world about your new site and what’s potentially to come will also help your website build relevance to search engines and eventual high rankings for your keywords.

So, take all the legal steps you need to ensure your product, service or solution is covered and then get out there and let the world know as soon as possible about your new site.

Want to know more about the specifics involved in launching a site to take full advantage of SEO and social media? Feel free to email Steffan and let me know.