So, just how much does content play in on ranking? Does Google weigh the value of your content and determine based on that content how highly your site should be ranked in its search engine for specific keywords? Well, that depends.
Google has to see your content. If your site isn’t indexed in Google then it won’t be able to see all the great, relevant and constantly updated content you may be putting up. So, make sure you have your site listed in search engines. Best way to check is to just do a simple search for your website and your website’s subpages in Google, Yahoo, AOL, Bing…and any other search engine.
In actuality, many factors play a part in ranking a website for specific keywords. In no order, some are:
- 1. age of your site’s domain
- 2. domain name
- 3. site coding…or are there any errors?…does your site run smoothly and fast
- 4. the keywords themselves. are they very unique, popular, rarely searched on?
- 5. how many people are talking about your site. are there lots of blogs, forums, other websites that link back to your website?
That’s just a sample of factors that determine a site’s popularity in search engines. So, even if you manage to add new posts or tons of information that is specific to certain keyword phrases you wish to rank well for, you may not be doing your site real justice if you fail to make sure the other factors that determine a website’s worth are addressed.
Most seo experts can easily edit most websites to make them “Search Engine Friendly”. Depending on the size of the site, the effort could be a simple task or a measured, complex chore. But finding out what your website needs in order to optimize for best keywords is just a contact form away and can be a hugely valuable decision for you and your website.